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Local Search Popularity Means Small Businesses Still Need SEO // Oct 16 // JLB

We found this article off Mashable.com fascinating to read.More and more consumers are turning to their smartphones and mobile devices to help them find nearby businesses and make purchases. In fact, 50% of people who make local searches on a smartphone visit a store within a day, according to a report from Google.The report, which […]

Matt Cutts and Some Summer Intel from Google // Jun 15 // JLB

Matt Cutts recently posted a nice little vlog on Google’s latest direction in the world of SEO. It’s not too deep, but it does provide a telling snpashot of some of the areas that Google is focusing on for the next several months. Key areas of change and growth?

Google's Search Results // Sep 23 // JLB

There’s a reason I keep finding reasons to write about Google in the JLB blog, these days. They are one of the biggest forces of influence on the Net. If you’ve been listening to public radio lately, you might be hearing more and more about Congress’ interest in the search giant. This week, Google’s CEO […]

Coming in for a "landing…" // Jun 25 // JLB

When clients hire us to optimize their websites, we always start with research and evaluation. One of the very first things we do is look at their site as a whole — how many pages are there, what is the content, and, of course, what is the site’s purpose. From there, we start to dig into the metrics behind the site – how many visitors does the site receive, where are they coming from, how long are they staying, and what pages are the most popular.

Search or Snicker? That is the Question. // May 22 // JLB

I love a headline that doesn’t tell the whole story – one that makes me laugh or keeps me in suspense. It makes me want to read. Google, on the other hand, doesn’t have much of a sense of humor.  It reads every article regardless if the headline is witty or not. And, it holds […]

What the world searches for… // Mar 16 // JLB

Ever wonder who searches for the term “ice cream” more in the United States? It’s Bostonians. (Incidentally, Singapore is #2 behind the USA internationally… go figure). Or, maybe you’re more interested in knowing what term was searched for the most on a given day? (Today it was “tiger woods masters” followed by “st. patrick’s day.” […]

Google’s ‘little’ announcement // Jan 10 // JLB

What were you doing on Dec. 4, 2009 at 3 in the afternoon? Maybe getting some Christmas shopping done? Maybe tidying up a work project, getting ready to go home? Or maybe, because Dec. 4 at 3 p.m. was a Friday afternoon, you had already started your weekend.

SERP matters // May 05 // JLB

Ever heard of a SERP? If yes, then you must know a thing or two about Search Engine Marketing (SEM). If no, then this little ditty might help. But why am I writing about a seemingly esoteric acronym