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6 Ways to Build Your Brand and Online Presence // May 18 // JLB

Build Your Brand & Online Presence with Internet Marketing Businesses of all industries need to have an online presence. Even if your services seem as low-tech as you can get, you need to be active on the internet. This is where your customers are searching for services. And if you don’t throw your hat into […]

A Guide to Buyer Personas // Mar 23 // JLB

It can be easy, after a while, to equate your customers with numbers on a spreadsheet. You become hyper-focused on profits and loss reports, sales goals, ROI, inventory, and so on. And when this happens we lose sight of our customer’s humanity. But they are more than sales numbers. They are people with wants, needs, […]

Why You Need Digital Marketing // Feb 12 // JLB

Why You Need Digital Marketing? Your customers are online. So why would you spend money and time trying to address them with conventional marketing methods? Digital marketing is the best way for businesses of any size to engage their customers. This could take the form of inbound marketing, Google ads, social media posts, or any […]

5 Types of Digital Marketing for Small Businesses // Jan 27 // JLB

5 Types of Digital Marketing for Small Businesses You may think digital marketing only makes sense for online or international businesses, but internet marketing has a lot to offer for small, local businesses. So, what is digital marketing, and what can it do for your small business? According to HubSpot, “Digital marketing encompasses all marketing […]

The Importance of Online Directories and Proper Directory Management in 2020 // Dec 02 // JLB

With thousands of companies all competing for customers’ dollars and attention, how are you going to get heard? One tool is through online business directories. Twenty years ago, companies had to buy ad space in the local Yellow Pages to get noticed. Now, however, business directories are digital, and instead of one or two, there […]

How to Build an Email List & Foundations of Email Marketing // Nov 06 // JLB

Email Marketing Matters For ROI Email Marketing is one of the best ways to grow your business. Take a few minutes to read our take on email marketing and how to sustain a strong ROI. To take advantage of JLB’s email marketing service for FREE, fill out a contact form HERE.  What is an email list? […]

Digital Marketing Tips for Educational Institutions and Services // Jul 01 // JLB

There are 6,900 accredited postsecondary institutions in the United States, including traditional universities, community colleges, for-profit organizations and online schools. This is the highest number ever. And what this means is that competition for applicants is fierce. Couple this with the fact that: Modern day students spend at least 3 hours per day online Over […]

A Quick Guide to Using YouTube for Business // Feb 12 // JLB

When brands start to think about their social media strategy it’s usually platforms like Facebook, Twitter or Instagram that are factored into the equation. With video being a huge focus in digital marketing, it’s important to remember that YouTube is a social network and optimizing it will increase visibility and create huge engagement for your […]

3 Digital Marketing Elements You Shouldn’t Ignore // Oct 11 // JLB

The homepage of any website is the most important page. When analyzing the traffic statistics of almost any type of website available online today, the homepage typically gets more traffic than any other page. Your homepage is the first thing most visitors see and the beginning of their relationship with your company or brand. With […]

Should Your Digital Marketing Strategy Incorporate New Tech? // Oct 04 // JLB

Looking to create a digital marketing strategy that meets your goals and helps your business to become successful? While your company branding, types of campaigns, the amount of time and money you invest and how you work your campaigns all matter greatly when it comes to success —most people don’t realize just how much tech […]