A fun example of guerrilla marketing.

Guerrilla marketing has just about become a household term. It’s cheap, effective and can reach a large number of people (if done well). Wikipedia says this about it: “The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.” Check out the rest of the entry here. (Just ask Shepard Fairey if guerrilla marketing is effective.)

I recently stumbled across this great example of guerrilla marketing and wanted to share. AGE Isobar, a Brazilian ad agency, wanted something a bit more creative to help market their fruit juice client Camp Nectar. AGE’s goal was to inform the consumer that Camp Nectar uses all natural, real fruit juice. Watch the video below to see how exactly they went about doing it…
Thanks to TAXI for the post about it!