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Complete Guide to Visual Content // Jul 30 // JLB

Once again, we find Kevan Lee’s writing to be spot on regarding content.  Check it out below: A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images Written by Kevan Lee We love setting goals for improvement here at the Buffer blog, and one of our most recent challenges has been […]

Words and Phrases that Convert // Jul 24 // JLB

Kevan Lee from Buffer has quite the article on copy.  Check it out, today. The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time “Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same […]

Why copy still matters // Apr 27 // JLB

There’s no question we’ve become a visual society. Step out your front door, and you’re bombarded with images just about everywhere you turn. Street signs. Billboards. Store windows. Bumper stickers. Symbols. Posters.

Writing Better Subject Lines // Mar 30 // JLB

It’s the most important sentence of your entire email campaign, and yet too many otherwise creative people are content with the most quotidian of subject lines, like “February Newsletter.” February may indeed be an exciting month for your organization, but busy readers with mere seconds to decide whether to stop and open your email need […]