JLB Blog

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SSL – Shared or Dedicated? // Jul 30 // JLB

When you open your online storefront to accept credit cards, you enter a world of ever-increasing security. One important piece to your new shopping experience, is an SSL certificate. SSL stands for Secure Socket Layers and it is a protocol to provide security over the internet.  That just means that any information transferred from your […]

WordPress… in the nude // Jul 26 // JLB

When it comes to coding a Wordpress theme, there are, without a doubt, plenty of starting points. While duplicating and editing the Classic theme is one of the most popular options, starting from a blank theme or a framework are much more efficient options.

CSS support in email clients // May 12 // JLB

There are many things in this world that I find more fun than designing and/or coding email marketing templates. Bee stings, bike accidents, or inadvertently “relieving” yourself during the middle of a first date are just a few good examples.

FSB (behind the scenes) // May 07 // JLB

Franklin Synergy Bank has a lot of cool new plans in the works to help serve people even more than they already do, and they’ve asked JLB to help them spread the word.

Writing Better Subject Lines // Mar 30 // JLB

It’s the most important sentence of your entire email campaign, and yet too many otherwise creative people are content with the most quotidian of subject lines, like “February Newsletter.” February may indeed be an exciting month for your organization, but busy readers with mere seconds to decide whether to stop and open your email need […]

Reading Your Email Stats // Mar 30 // JLB

Wanna get the most out of your campaigns? It all starts with number crunching… 1. Look at the bounces. It may not be the most fun place to start, but you need to pay attention to the number (and names) of bounced email from your campaign. Maybe there is a typo in the address (something […]

Opt-ins Explained // Mar 30 // JLB

With this powerful tool, you can confirm someone’s subscription to your email list at any time. Use it to verify new people, renew your existing subscriptions or just freshen things up every so often. Of course, this a good practice to implement, since confirmed members are more likely to receive and respond to your emails. […]

Maximizing Your Results // Mar 30 // JLB

Here are five solid guidelines for increasing your email campaign results… 1. Get permission. The best thing you can do to boost your response rates is to follow the first rule of permission email marketing: send only to people who’ve asked to receive your emails. 2. Proof your content. If your open rates are lower […]

Managing Your Email Campaigns // Mar 30 // JLB

So you want to manage your email marketing campaign with precision and aplomb. The it’s time to get serious! Take a look at the following list of dos and don’ts. Dos Get real with your subject line. (something better than My June Newsletter…) Strike the right balance between images and text. (don’t go heavy on […]

What the world searches for… // Mar 16 // JLB

Ever wonder who searches for the term “ice cream” more in the United States? It’s Bostonians. (Incidentally, Singapore is #2 behind the USA internationally… go figure). Or, maybe you’re more interested in knowing what term was searched for the most on a given day? (Today it was “tiger woods masters” followed by “st. patrick’s day.” […]